Have you ever been part of a team that felt like it was on fire, delivering feature after feature, sprint after sprint, only to realize the customer wasn’t actually any happier? I’ve been there. On paper, the work looked great—deadlines were hit, releases were frequent, and output was high. But over time, the excitement faded as we realized our efforts weren’t moving the needle where it mattered most: delivering real value.
For a long time, I approached problem-solving with a singular focus. If we could just understand the user’s needs, we’d find the right solution. And often, that worked—at least in the short term. But I began to notice that while our solutions solved immediate problems, they often created new ones elsewhere. Processes got disrupted, unintended consequences emerged, and the quick fix didn’t last.
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